Template Guide
Using email template placeholders
Personalise SmartForm AI emails using dynamic placeholders pulled from each lead and submission.
1
What placeholders are
Placeholders are variables inside your email templates that get replaced with real lead data when the email is generated or sent.
This helps your messages feel more relevant and personal without writing every email manually.
2
Common placeholders
Available placeholders may vary depending on your version and setup, but common examples include:
{first_name}
{full_name}
{email}
{message}
{lead_score}
{summary}
{company}
3
Example template
Here is a simple example of a personalised reply:
Hi {first_name},
Thanks for reaching out. We have received your message and reviewed your enquiry.
Summary: {summary}
We will get back to you shortly.
Best regards,
Your Team
4
Best practices
Keep placeholders simple and only use fields that are reliably available in your forms or imported leads.
If a placeholder depends on a field that is not mapped or not present, the output may be empty or incomplete.
Want better replies?
Use clean field mapping and simple placeholders for the best email output.
Field mapping guide All docs